Website Review & Redesign Proposal

Your business is strong.
Your website should show it.

A plain-English review of secureheat.co.uk — what's holding it back, and the plan to turn it into your best salesperson.

Prepared July 2026For SecureHeat LtdScope Full audit + redesign blueprint
The starting point

You've built something most rivals would envy

★

132 genuine 5-star Google reviews

Real, recent, hard-won social proof.

✓

Gas Safe, OFTEC & Checkatrade

The credentials customers look for before letting anyone in their home.

£

Clear plans + online sign-up

Four cover tiers customers can choose and pay for online — most locals can't do this.

The problem isn't the business. It's that the current website makes a strong, trustworthy local company look dated, generic and slow — and hides it from local search.

The verdict · full scorecard

Underselling you at every turn

D+
Overall health
Rebuild recommended

Strong commercial foundations trapped inside a dated, slow, hard-to-find website — four of the eight areas score a D.

B
Trust & Credibility
Reviews, Gas Safe, OFTEC — a real strength
C
Conversion & CTAs
Too many competing buttons
C
Content & Messaging
Thin differentiation, text-heavy
C−
SEO & Local Search
No schema, dead blog, no area pages
D+
Performance
Slow, caching off, 66+ assets
D
First Impression
Dated look, generic stock imagery
D
Mobile Experience
Banner hides logo, CTA below fold
D
Accessibility
Low contrast, no alt text
Problem 1 · First impressions

It looks like a 2018 template

Current homepage
!

Pale & monotone

The same washed-out yellow box repeats down the page; grey-on-white text feels low-energy.

!

Generic stock photos

Nothing is actually SecureHeat — no real engineers, vans or local homes.

!

No clear hierarchy

Mixed button colours and styles; nothing says "click here first".

Problem 2 · Mobile

The screen most customers see is broken

Current mobile view
!

Cookie banner hides the logo

On load, the first thing a visitor should see is covered up.

!

Message pushed off-screen

Two huge stacked buttons eat the first screen; the headline & main button sit below the fold.

!

Most searches are mobile

"Emergency plumber near me" is a phone search — this is the make-or-break screen.

Problem 3 · Local search

You're nearly invisible on Google locally

!

No local-business data on the site

Missing the single most important signal for showing up in the local map results.

!

The blog died in December 2022

3.5 years of silence — the exact content that wins "boiler" and "landlord certificate" searches.

!

No page-per-town system

Only a couple of thin local pages. This is the #1 growth lever for a local trade.

Problem 4 · Speed

Slow and heavier than it needs to be

~1.3s
Server response time — should be under half a second
OFF
Page caching is switched off entirely
66+
Separate code files loaded on the homepage
↓
Google ranks fast mobile sites higher — this loses ground

The good news: caching and a content-delivery network are quick, low-cost fixes that often deliver the single biggest speed jump.

Problem 5 · Turning visitors into customers

Too many choices, best asset buried

!

Six competing buttons

Call, Book, View Plans, Get a Quote, Speak to us, Get Started — visitors have to decide instead of being led.

!

Your best asset is buried

The clear four-tier plan table — genuinely good — sits below heavy text on a distracting photo.

The fix

One dominant action ("Get cover / Get a quote"), a permanent click-to-call for emergencies, and the plans brought up front where people can see them.

The opportunity

You can out-local the nationals

What the big brands fake

British Gas & HomeServe spend millions to look "local and trusted". You genuinely are — real Berkshire team, real 5-star reviews, Gas Safe engineers.

What most locals lack

Online plans and instant sign-up. You already have it. Combine both — shown well, on mobile, in local search — and you win.

A modern site simply makes both visible. That's the whole game.

The new site

A clear plan for the rebuild

1

Structure that sells

Quote-led homepage, a proper services hub, and a page for every town you cover.

2

Elevated brand

Keep the black & amber, but confident and high-contrast — with real photos of your team & vans.

3

Fast & findable

Lean, cached, mobile-first build with local search data baked in from day one.

New homepage concept
Before → After

Same business, a different league

● Today
Before
● Proposed concept
After
How we get there

Prioritised by impact

⚡ Quick wins
  • Fix the cookie banner
  • Raise text contrast
  • Turn on caching + CDN
  • Add local-search data
  • Clear out old test pages
◆ Medium term
  • Real photo shoot
  • Rebuild homepage & plans
  • One clear primary action
  • Consistent plan naming
★ Strategic
  • Full modern rebuild
  • Page-per-town for SEO
  • Revived advice/blog
  • Heat pumps & instant quotes
Next steps

Let's make the website as good as the service.

Recommendation: start the quick wins now, and scope the full rebuild. I can turn this concept into a complete, page-by-page design and build plan.

Approve the direction Book a scoping call
Website Redesign Proposal · July 2026
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